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What is Duplicate Content and Why do Google Care? It is fairly well known that duplicate content is something you want to avoid at ALL costs if you want your website to rank on the search engines. But what IS duplicate content and why is it...

Your Brand is the Square Route of Your Marketing Success! I am often surprised by the number of enquiries we get where people can’t answer the most basic of questions when it comes to their brand. Companies often know the answers deep down but they have...

A four-step guide to get your emails working again. Your email hosting service can provide one of two options, depending on your requirements:Exchange Pop/IMAP  Step 1 – Check your Internet connection It may sound daft, but if you are having problems collecting emails on mobile or desktop...

The Internet is such a big part of our lives now, being a web designer mine probably more than most. Twenty-three years ago, I was leaving art college and starting my career in the real world, that was the year that The Sun published this article and...

In this article I’d like to discuss writing content for the home page of your website. In some ways this is the most difficult copy to write as you need to capture your visitors’ attention more or less straight away. In fact there are some...

Your audience will be asking "What's in it For Me?"; so should you! Writing the content for your website is quite possibly the biggest job to do, and in fact if you’re not a keen writer, possibly the hardest job too. Writing is a bit like...

SEO Services in Northants At Media Identity, we provide our clients with value-focused SEO Website Solutions that could bring their business to a whole new level. For all your web design and SEO needs, contact us today!...

Matt Cutts, Google’s head of search spam, once again sparked frenzy in the SEO world when he announced in a video that they’re close to rolling out the 4th Penguin update dubbed as Penguin 2.0. This results to a lot of speculations from webmasters and...