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Media Identity - Advanced Creative Solutions | Google Analytics, Essential for Website Design and Marketing – Part 1
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Google Analytics, Essential for Website Design and Marketing – Part 1

Google Analytics, Essential for Website Design and Marketing – Part 1

An Introduction to Google Analytics

In today’s modern world of marketing, the adage of “You can’t improve what you can’t measure” has never been more relevant – and for website owners Google Analytics is here to help you.

Me: Do you have a website?

You: Yes!

Me: Cool, how effective is it for your business?

You: Um, yeah well, I think it’s pretty effective…

If you can’t give a definitive answer to that second question, either, Google Analytics is not installed on your site, or it is and you are just not fully utilising the power of it.

Why Google Analytics?

Google analytics is an incredible FREE tool that gives you a whole bunch of information about your site such as:

  • The number of visitors
  • Where these visitors are coming from
  • How much time they are spending on your site
  • The number of pages they are viewing per visit
  • The bounce rate – i.e. the % of visitors that view one page and leave

With all this information at your disposal you can not only improve your website, but you can improve your business as a whole.

4 Benefits of Google Analytics for your Business

See which of your marketing efforts is the most effective – analyse which sources are generating the highest quality traffic and the largest return on investment (ROI).

Identify the areas of your website that are working well and those that need improving – find out by looking at bounce rates, the time people spend on different pages and how they interact with your website.

Compare your Social Media campaigns to see which is working the best – in an upcoming post I will provide an overview of Social reports and some cool things you can do with it.

See how users are viewing your site – are they viewing it via a mobile device or tablet? Are they using Internet Explorer or Google Chrome? With this information you can tailor your website to accommodate all types of visitors.

In short, if you own a website then Google Analytics is a must have tool.

In my next post I will be looking at Goals within Google Analytics and I’ll explain:

  • What Goals are
  • The benefits of Goals
  • Why every website should have them enabled
  • How to set up Goals on your site
  • How to choose what Goals you should have on your site
  • Awesome features that you can use alongside Goals

Google Analytics is a crucial piece of your business’ jigsaw and without it your marketing strategy is incomplete.

Thanks for reading my article I hope you found it useful. There is no doubt that Google Analytics is an essential tool for making your website profitable. Please feel free to share and leave any comments or questions below.[/vc_column_text][/vc_column][/vc_row]

Tim Brown
tim@mediaidentity.co.uk
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