CDR Pumps are the UK arm of an Italian pump manufacturing business that supplies some of the best known brands with pumps; particularly those in the pharmaceutical, chemical and nuclear industries.
When we met, CDR had an existing website that was looking a little tired and wasn’t mobile responsive. Frequent updates were being added to the site, but the out of date design wasn’t doing anything at all to promote these gems of information.
We have redesigned the site from the ground up with a new structure that includes a knowledge base; a place for them to publish their obvious expertise and experience before sharing it out on wider social media and email marketing platforms.
The site is responsive now and when visitors first hit the home page the main banner that they are presented with includes a firm call to action with their contact details. Other features incorporated into the site include a company history timeline, a fully categorised product catalogue, a latest news and blog article system, and a case studies system all of which allow CDR to add new, relevant and informative content on a regular basis.
Feedback has been excellent from their customers and industry peers and they continue to add new content on their knowledge base which is helpful for both their rankings on Google and as the seed of their digital marketing activities.
Since launching the site, we have run a two hour training module on how to create content easily and the results of this course are having a hugely positive impact on the quality of their posts and engagement from their online audience across a number of social media streams.
For more information please visit their website or if you need help taking an existing website responsive and making it a tool that works FOR you please get in touch; we would love to help!