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Media Identity - Advanced Creative Solutions | Ten reasons for having an SSL on your website
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Ten reasons for having an SSL on your website

Ten reasons for having an SSL on your website

What is SSL?

Technically speaking, an SSL (a Secure Socket Layer, and also known as a Secure Certificate) is a standard technology for establishing an encrypted link between a web server and a web browser.

Simply put it is a layer of security encrypting any information that anyone enters into your website and protecting it from vulnerabilities.

To have a secure certificate on your website you need it to pass a series of security checks and then a certificate will be issued by the Certification Authority.

How can I tell if a site I’m visiting is secure then?

Any site that uses https:// instead of http:// has an SSL installed. Look out for a little padlock icon somewhere in your web browser too; it’s location changes depending on what device and browser you are using.

What the SSL Padlock Icon Looks Like on Safari for Mac

 

Why do I need an SSL?

Well, there are few reasons.

1. Security
Firstly, and most importantly, if you are collecting any data from your website then you need to encrypt it, so as to protect that data and anyone submitting it.

2. Google Insists
Secondly, as of October 2017 Google will be issuing warnings if your site doesn’t have an SSL. That’s right, anyone who may stumble across your website in the Google results will receive a rather scary warning that they are visiting an unsecured website!

Google Chrome has been doing this for a while now, but this is being stepped up to affect all web browsers.

3. Best Impressions
If nothing else it doesn’t give potential visitors a good impression of your site and many will shy away incredibly quickly if a big fat warning pops up on their screen!

Alongside this though, if you are collecting data using any of the following systems on your website then you will definitely need to invest in an SSL:

4. Forms
If you are asking someone to complete even the simplest of forms on your site with their contact details, the warning will be issued if you don’t have an SSL.

5. Analytics
The chances are, if you are serious about your digital marketing you will have Google Analytics installed on your website, again – the warning notification will be launched if you don’t have an SSL in place.

6. Payments
If you are taking payments through your website, using any kind of payment method then you will definitely need an SSL, or visitors simply will not enter their payment details.

7. Bookings
Taking bookings for rooms, events or appointments? You’ll need your visitor to complete a form and maybe even make a payment too; again, an SSL is essential if you don’t want Google to scare your visitors away.

8. Comments
If you regularly update your website with new blog posts, articles and case studies the chances are that you want your visitors to leave a comment. The SSL will give your visitor the peace of mind that he can enter a username and password to then be able to submit a comment on your article.

9. GDPR (General Data Protection Regulation)
Although Google have announced this warning is going live in October 2017, what’s more important is that it is going to help you when it comes to preparing for the new GDPR laws coming into effect in May 2018. This deals with the new legislation being released to govern a new Data Protection action.

10. Google’s SERPs
On top of all the reasons mentioned above, there is still one more BIG PLUS. Having an SSL will give your website a boost on the Google SERPs (Search Engine Results Pages)

So, how should it be done?

Well, if your website is hosted through Media Identity, we can take care of it for you. If not, contact your web hosting company and ask them to initiate the work involved in having an SSL installed. There is one VERY important thing to remember to do, no matter who is looking after this for you and that is to remember to map the old domain (starting with http://) to the new domain (starting with https://) using 301 redirects. These are redirects that have a permanent effect and will make sure that any records of your old domain will automatically be ‘repointed’ to the new one.

If you have any questions on this, please feel free to comment below or, give us a call now on 01604 532002 and we will talk you through the process.

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Tim Brown
tim@mediaidentity.co.uk
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